Erin DeMarines has been running for nearly as long as she can remember. A sponsored triathlete with enormous focus, drive and enthusiasm, Erin began jogging with her father at the early age of four. And she’s been running ever since. As DeMarines entered college, she became more involved in racing and focused more on personal nutrition. Before earning her degree, DeMarines became certified as a Personal Trainer. They quickly built up a steady list of clients, and after graduating from the University of South Florida, she landed in Los Angeles.
Clients and friends inspired her to make her famous grandmother’s homemade cookies into a healthier, more balanced, vegan-friendly snack. So she hit the kitchen in 1997 and turned one of her Italian grandmother’s cookie recipes into an all-natural energy bar with vegan and organic ingredients. Erin’s “e-bar” caught on among her athletic friends and soon outgrew her kitchen, making way for the enhanced 3BAR, whose following continues to grow!! She continues to study nutrition and is a Certified Nutritional Consultant and a certified Sports Nutritional Consultant.